这个春天，“飑线”侵袭广东。预期之外的极端天气并不能阻挡第135届广交会的巨大成功。老朋友远渡重洋，新展客商“相见恨晚”——风雨在侧，广交会如期写下贸易强国新篇章。
“我在这里看到了中国制造的创新实力，亲身感受到技术革新的脉动，这是一个充满活力的地方。”一位采购商揭示了中国外贸企业“朋友圈”不断扩容的秘密。“意犹未尽，满载而归。这届展会开启了未来更多合作的序幕，也让我们找到了更多同向而行的伙伴。”一位参展商道出了万千参展企业的心声。
春种一粒种，秋收万颗粮。孜孜不辍的辛劳进取日常，在这里具象为技术、产品与服务的细节，长成必将在客户心田生根发芽并结出美好果实的种子，一粒信心、合作与友谊的种子。
新需求燃动新商机
5月3日，带着1万美元现金的土耳其采购商阿斯特拉找到了长兴逸蓓新材料科技有限公司展位。
“我很早就听说过你们，终于找到你们了！我要抢交货期，等不了回国再打TT定金过来了，现在就订货，不管什么颜色，我全都要了，请马上安排装柜！”阿斯特拉“霸总”式的发言把展位负责人逗笑了。
逸蓓公司“火出圈”要归功于2022年那届被称为“史上最炎热”的卡塔尔世界杯。逸蓓的凉感丝头巾布、恒温衬布成为爆品，中国黑科技“Cool Interlining”声名远播。2024年，该公司订单依然爆满，已经排到了7月份。
“今年有巴黎奥运会和欧洲杯赛事，这款产品还是大受欢迎！”听到新款“凉感丝衬布”技术改进后还加入了安全的芳香烃助剂，让衬布与人体摩擦生热的过程中逐渐散发淡淡香味，能有效遮盖汗味，阿斯特拉连道不虚此行。
广交会恰如新品的风向标，洞察市场需求的中国企业迅速捕捉到新商机。作为第三期客商人流量最大的展区之一，医药保健品及医疗器械展区熙攘如常，除日本、韩国、美国等历届均到会的传统采购商外，今年迎来了更多“一带一路”共建国家的采购商。
“广交会是国内外最权威的按摩器具交易平台。所以我们在广交会上首发启动‘共享商业模式·招募全球合伙人计划’”。据福建荣耀健康科技股份有限公司负责人介绍，公司瞄准“等候经济+零钱休”“互联网+大健康”的新赛道，打造共享式、场景化智慧健康体验空间，通过更灵活、便捷的方式满足公众体验智慧健康生活的需求。
医保商会数据显示，今年一季度，按摩保健器具出口继续放量，出口额10.8亿美元，同比增长6.8%，其中，新加坡和马来西亚市场出口同比分别增长50.6%和28.6%。
新订单助拓新市场
开展至今，广交会场馆不断见证着参展商与采购商们围绕技术革新和设计创意热烈洽谈、商讨的场景，新的火花不断闪现。
本届广交会上，来自东南亚、南美和中东的境外采购商明显增多，让适应变化、调整产品对接市场需求的参展企业获取了不少订单。
“虽然一些新采购商起订量不大，且对样式和花色有自己的要求，但我们会认真对待每一位客户。”泰山体育产业集团展位负责人告诉记者，本届来询价的东南亚、中东、南美、中亚和俄罗斯等地的采购商较多，企业新研发的电子标签柔道垫、碳纤维体操器材和3D智能体测镜关注度很高。截至5月3日，泰山体育的意向订单已超20万美元。
山东祺月集团有限公司是中国玩具和婴童用品协会常务理事单位。此前，其童车和晾衣架的大客户多集中在美国，近几年公司加力拓展中东、南美、日本和韩国市场。“借广交会的品牌力量，这次邀约好多新客户来展位洽谈，联络感情。”截至5月3日，祺月已签订出口西班牙2个货柜、中亚12个货柜、迪拜和沙特6个货柜共计20个货柜的订单，均已安排出货。
高密市海鹏鞋业有限公司展位负责人用“累并快乐着”形容这些天的收获。“老客户都如约到访还签订了新单，我们专门为东南亚和日韩市场设计的产品也如愿得到了采购商的关注，有些采购商已经在催促打版了。”这位负责人说，因为认同海鹏的技术工艺水平，许多客户提出自己的需求并带来了自有版型商量合作事宜。“近期广州天气情况不太理想，又适逢假期，但没想到‘国际面孔’还是这么多，真的很出乎意料，广交会不愧是‘中国第一展’！我们马上就去准备下届广交会的参展材料！”
新传承托起新形象
国货出海，文化兴业。在“中国第一展”上，天津等地老字号企业在推动文化传承发展上的善作善成令人感佩。他们所展现的不仅是传统底蕴和文化魅力，更是中国外贸不竭动力和创新禀赋的体现。
成立于50年代初期的天津食品进出口股份有限公司拥有2个中华老字号“金星”和“义聚永记”、1个津门老字号“长城”牌以及5个非物质文化遗产。其中玫瑰露酒、五加皮酒、高粮酒三种酒拥有700多年酿造史，出口历史超百年。一位美国采购商一边品尝美酒，一边听着品牌介绍，如听书般入迷。
在展示传统优势品牌商品的同时，该公司新开发的罐头、冬菜等新产品也被摆放在突出位置。“在广交会，许多采购商朋友了解了天津传统酒文化、食文化的淳厚底蕴，我们也收获了不少订单，天津老字号正焕发出新活力。”展位负责人自信地说。
作为传统中药精粹的传承者，津药达仁堂集团股份有限公司始终恪守“只求药物真实，不惜重资，炮制之术必求其精”的宗旨，严格遵循先辈流传的传统工艺，一丝不苟。药品也拥有悠久的出口历史，早在20世纪20年代就出口至南洋等地。
“伴随着海外市场对于中药认识的深入，丸散膏丹及药酒等传统剂型药品日益走俏。”达仁堂负责人告诉记者，本届广交会公司带来了“京万红”软膏、牛黄降压丸、生血丸等一批传统名药，引起了欧美及中东、东南亚、南亚等“一带一路”共建国家的采购商极大兴趣。
Despite recent extreme weather events recently in Guangzhou, the 135th China Import and Export Fair, widely known as the Canton Fair, concludes on Sunday with resounding success.
“At the fair, I have seen the manufacturing strength of China and keep my finger on the pulse of technological innovation. This is a vibrant place,” a buyer said, revealing the reasons behind the expanded “circle of friends” of Chinese foreign trade enterprises.
“This exhibition has opened the door to more future collaborations and helped us find more partners moving in the same direction,” an exhibitor said.
On Friday, the third day of the fair’s third phase, a Turkish buyer taking $10,000 in cash with him found the booth of Changxing Yibei New Materials Technology Co. “I have heard about your company for a long time. I want to place an order now, regardless of product colors, I want them all,” the buyer told an executive of the company.
Yibei’s good reputation can be partly attributed to the 2022 Qatar World Cup, the hottest one in the sports event’s history, when the company’s cool-touch silk scarves and temperature regulating fabrics became the best-sellers, with its technology “Cool Interlining” winning widespread fame.
This year, Yibei’s orders are already scheduled until July.
Since the Canton Fair serves as a weathervane for new product launches, Chinese companies can gain insights into market demands and quickly seize new business opportunities.
The exhibition area of medicine, healthcare products and medical devices, which is one of the areas with the largest number of visitors during the third phase, has attracted a throng of buyers from the countries and regions involved in the Belt and Road Initiative.
“The Canton Fair is the most authoritative trade platform for massage equipment, so we launched a program to recruit global partners during the exhibition,” said a spokesperson of Fujian Rovos Fitness Co. The company strives to create a shared and scenario-based intelligent health experience mode centering on internet plus healthcare.
It aims to meet people’s demand for experiencing a smart and healthy lifestyle in a more flexible and convenient way.
Data from the China Chamber of Commerce for Import and Export of Medicines and Health Products showed that in the first quarter of this year, the export volume of massage and healthcare equipment reached $1.08 billion, up 6.8 percent year-on-year. Of the total, exports to Singapore and Malaysia increased by 50.6 percent and 28.6 percent respectively.
The 135th Canton Fair has seen a noticeable increase in the number of buyers from Southeast Asia, South America and the Middle East.
Taishan Sports Industry Group said its new products such as judo mats and gymnastic equipment using carbon fiber have attracted much attention from buyers from Southeast Asia, the Middle East, South America, Central Asia and Russia. As of Friday, the company received intended orders worth more than $200,000.
Shandong Qiyue Group, an executive member of the China Toy and Juvenile Products Association, has made more efforts to expand the Middle Eastern, South American, Japanese and South Korean markets in recent years.
In the first three days of the third phase, the company signed orders for 20 containers of goods. They will be exported to Spain, Central Asia, Dubai and Saudi Arabia.
At the Canton Fair, traditional brands from Tianjin and other places have poured more resources in promoting Chinese cultural inheritance and development.
Tianjin Food Import and Export Co, for example, has displayed three kinds of wine and liquor, which all boast a brewing history of over 700 years and an export history of over 100 years.
Established in the early 1950s, the company owns two national time-honored brands, one city-level time-honored brand, and five intangible cultural heritage items.
“Many buyers have learned about the profound heritage of Tianjin’s traditional wine and food culture, and we have also received many orders. Tianjin’s time-honored brands are showing new vitality,” a company staff member said.
Tianjin Pharmaceutical Da Ren Tang Group, specializing in traditional Chinese medicine, has always adhered to the traditional production processes and followed the concept of “green Chinese herbal medicine”.
At the ongoing Canton Fair, the company has brought a batch of TCM products, which have sparked great interest among buyers from Europe and the United States, as well as other BRI-related countries and regions including the Middle East, Southeast Asia and South Asia.